Pureology was founded in California in 2001 with the idea of creating unique hair products for color-treated hair. Color-treated hair is more vulnerable to damage and dryness, and this can lead to dullness and a lack of vibrancy in your color. Pureology was one of the first hair care companies to ditch sulfates and strive for pure and healthy formulas. By using a blend of coconut, sugar and corn, Pureology shampoos are able to gently cleanse color-treated hair without stripping away the color. An exclusive AntiFade Complex combines antioxidants and full spectrum UVA/UVB sunscreens to protect color vibrancy. All formulas are 100% vegan and ultra-concentrated, so you’ll get the most out of every bottle. Aromatherapy-based fragrances create a spa-like experience while you lather up and help protect and treat your hair while cleansing.
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