Laura Geller founded her own beauty brand and makeup line in 1993 after working as a successful makeup artist in New York City. She worked behind the scenes with celebrities and socialites on Broadway, but she wanted to promote the idea that beauty is fun and should be uncomplicated and accessible to everyone. Geller founded her company and launched it on QVC where it was an instant success. When on air on QVC, Geller conducts makeup classes and teaches tips and tricks for everyday women to get professional makeup application results. She’s a board member of the CEW Foundation and supports multiple cancer charities with her company’s profits.
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